Yesterday, I shared the story of how this collaboration began — not as a plan, but as a partnership that grew out of a simple request and an unexpected conversation. Today, I want to show you what that partnership looks like in practice.

Before the books existed, before the structure was clear, Troy and I recorded a series of short videos. They were simple, unscripted, and focused on solving real problems for real speakers. One of the earliest — and still one of my favourites — is Video #9, where we tackled a challenge almost everyone faces at some point:

“I have a key presentation soon. Very soon. What do I do?”

Here’s the dialogue exactly as it appears in the video and also a link to the YouTube video:

Dialogue #9 — Solving the Problem of Giving a Key Presentation Soon

JOHN: How do most solve the problem of giving a key presentation soon. Very soon?

TROY: Either, they wade through a 300‑page manual. Or, buy a long, meandering course, which is always extortionately expensive. Or, take on a monthly expenditure with an app? Often, what they have in common is they are not tried and tested in the real world.

JOHN: And what do we bring to the table with our trilogy?

TROY: First, we are concise. In 100 pages you’ll move from fear to flow. Second, our strategies have been tested and proven over many decades. Lastly, it’s inexpensive, with the whole trilogy being less than six bucks on Kindle.

JOHN: You’ve modestly omitted your AI coaching support, 24/7.

TROY: Yes, that’s what seals the deal, John.

This short exchange captures the heart of our approach: clarity, brevity, and real‑world practicality.

 No jargon. No fluff. No unnecessary complexity. Just solutions that work when the clock is ticking and the pressure is real.